Smokitten

Self-production

Execution DOWiNO (2019)

Smokitten is the first mobile video game, co-produced with tobacco specialists, designed to help smokers quit smoking while providing support throughout the entire 222-day withdrawal period. The concept is straightforward: whenever a player feels the urge to smoke, they simply reach for their smartphone instead of a cigarette and start playing the game.

Inspired by clicker/idle games, Smokitten incorporates the latest scientific advancements in smoking cessation to offer relaxing or exhilarating mini-games, along with countless information and tailored advice for each stage of the withdrawal process. It also enables players to seek support from the community when cravings become overwhelming.

The game’s core gameplay pillar revolves around never losing and accumulating virtual wealth throughout the withdrawal journey, even when not actively playing. Furthermore, resisting the urge to smoke with the help of Smokitten rewards players with even greater virtual riches!

My roles on this project

• Original idea, UX design, and game direction
• Creative direction
• Project management (with Dimitri La Sade)
• Quality assurance