Et on fait tourner les serviettes

Etonfaittournerlesserviettes.com (« and we’re spinning the napkins ») is a community site that hosts the largest worldwide community of napkin spinners! I came up with the idea for this site before YouTube exploded, and was lucky enough to be backed by the studio, which decided to build it with me as one of its own self-produced projects.

This wacky idea generated a massive buzz at the time, with hundreds of videos posted and traffic in the hundreds of thousands of page views. Its V.I.P. section even hosted celebrities including Gérard Collomb (then mayor of Lyon), footballer Sidney Govou, and TV presenter Alessandra Sublet.

Although the site had no commercial purpose, it helped boost our visibility as a multimedia creative studio with original ideas!