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Consulting

Plume

2020
Plume
Client Plume
Consulting DOWiNO (2020)

My roles on this project

Audit (overall analytics, gamification and UX analysis) Gamification consulting with focus on onboarding Production consulting Retention improvement strategies Project management

Plume is a playful app that helps children make progress in French and become independent writers, both at school and at home.

For this project, I started by auditing the beta version of the app to analyse user behaviour, identify areas for improvement, and enhance retention through gamification. I then proposed a production organisation on the client side to streamline the update workflow.

The graphic and technical recommendations as well as the level design were carried out by DOWiNO’s art director, technical director, and game designer.